Brand Architect & Creative Director
With over a decade of experience in Marketing, my passion lies in leveraging the power of branding. From product marketing to startup consulting, I specialize in helping companies enhance their presence and reach their objectives through unique marketing strategies. My background in developing and implementing marketing plans allows me to bring a mix of creativity and analytical skills to each project.
My marketing foundation is fueled by a deep love for brand development and consulting. I excel at crafting brand narratives, spotting market opportunities, and most importantly, delivering results. I have a reputation for boosting brand visibility, engaging customers effectively, and promoting growth, no matter where in the journey you currently are.
Whether it involves launching a new business, revitalizing an existing brand, or devising a comprehensive marketing blueprint, I focus on making a significant impact on every project I take on.
When I'm not working, you can find me hiking with my sweet dog Luna and cooking up something scrumptious with my husband, Aj.
About Me
With a deep focus on the financial industry, particularly in guiding advisors to achieve independence, I've successfully helped more than 60 firms create new brands and transition to a new broker dealer, a role that’s equipped me with a nuanced understanding of the unique needs and challenges financial advisors face. I excel at creating strategic, impactful marketing programs tailored for top-tier advisors, including pioneering the marketing program for LPL’s Strategic Wealth Services and revamping both the Linsco and Liquidity & Capital models to better support succession-focused advisors.
With a strong track record in branding, I’m driven to deliver creative solutions that elevate advisor brands, help them stand out, and support their growth. Partnering with creative agencies, videographers and more, I drove successful brand development projects for elite advisors, managing everything from branded materials and websites to video announcements. My collaborative approach with partners across finance, strategy, and business development ensured alignment with organizational goals, bringing a holistic vision to marketing efforts.
Innovation and problem-solving are at the core of my work. I’ve implemented digital transformations and established strategic vendor partnerships that saved up to $10,000 per project, making our marketing processes more efficient while maintaining creative quality. My contributions have been recognized at LPL, where I was one of ten Assistant Vice Presidents chosen for the 2023 Linkage Women in Leadership conference.
Driven by a passion for helping clients and building a solid brand with them, I am committed to furthering impactful, results-driven marketing strategies that support their success and growth.
Recent Highlights
My Core Values
Authenticity is essential to who I am and how I work. I bring transparency, honesty, and genuine care to every project, ensuring our partnership is as real and grounded as the results we create.
Authenticity
Every project is an opportunity to create something transformative. I’m dedicated to helping you achieve lasting results that elevate your brand, exceed expectations, and truly make a difference.
Impact
You are at the heart of successful partnerships. I prioritize open communication and trust, building connections that empower us to work collaboratively toward your vision.
Client-Centric
Partnering with my clients, agencies, and peers amplifies the effectiveness of marketing efforts and brings diverse perspectives into the creative process.
Collaboration
