Brand Architect & Creative Director
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Lau Financial Group
Project type
Branding, Copywriting, Collateral Design, Web Design & Development, Video Production
The Lau Financial Group project encompassed a full-scope brand development, starting with a strategic company naming that reflected trust and stability in wealth management. The branding process established a refined visual identity, with a logo, color palette, and typography that exuded professionalism and reliability. For collateral design, we crafted high-quality brochures, business cards, and presentation materials, all aimed at presenting Lau Financial Group as a premium, client-focused firm. The copywriting conveyed the firm’s values and services in a clear, compelling manner, resonating with clients seeking expert financial guidance. We developed a user-friendly, SEO-optimized website, showcasing services and insights while offering an intuitive user experience. The project culminated with an announcement video production, effectively introducing the brand’s mission and expertise to a wider audience in a dynamic, engaging format.